introducing doe
Before the U.S. dollar was officially introduced in 1792, male deer hides (“bucks”) served as a valuable commodity in a now outdated barter system. But what about the value of female deer? Founded in 2020, doe™ was created to celebrate both the value and unique needs of women in a modernized financial system and career culture that still unfortunately excludes us. To change this, our mission is to empower aspirational women like you to confidently and competently navigate an intimidating and often confusing world of personal finance and career development throughout your journey. doe is your comprehensive resource for all things personal finance and career development, supported by a non-judgmental team of experts who will hold your hand every step of the way.
WELCOME TO DOE™ — WE ARE SO GLAD YOU ARE HERE!
SUPPORTING OTHER WOMEN IS AT THE HEART OF OUR PURPOSE, WHICH IS WHY WE DONATE 10% OF OUR PROFIT EVERY YEAR TO ORGANIZATIONS THAT PROVIDE ACCESS TO FINANCIAL EDUCATION FOR AMBITIOUS YOUNG WOMEN IN UNDERSERVED COMMUNITIES
Katie Murphy
our founder
After over a decade in the financial services industry in New York City, Katie started doe™ to share her financial and career development expertise with other curious women who want to achieve their own financial freedom.
Katie began her career on Wall Street as an investment banking analyst at JP Morgan during the Financial Crisis of 2008. Two years later, she joined Pulse Equity Partners to invest in small but growing health and wellness businesses across the U.S. After four years at Pulse, Katie joined the family office at Standard Industries to make investments in privately-owned and publicly-traded companies around the world, until 2020 when she started doe. Katie graduated magna cum laude from Cornell University where she was treasurer of both her sorority Sigma Delta Tau and business fraternity Alpha Kappa Psi and was an active member of Order of Omega.
Katie lives in Connecticut with her husband Dan, young son Jackson and Labrador retriever Maddie as she pursues a CFP® and Masters of Science Degree in Personal Financial Planning at the College for Financial Planning.